Ø  Better understanding of the different eCommerce Business models

Ø  Research markets and validate product ideas

Ø  Set up an online store using popular platforms

Ø  Retain customers using email, SMS, loyalty and CLM.

Ø  Track performance using key e-commerce metrics and analytics tools

Module 1: Introduction to E-Commerce & Digital Business Models

Ø  What is e-commerce?

Ø  E-commerce vs traditional business

·         Types of e-commerce models (B2C, B2B, C2C, D2C)

·         Marketplace vs single-brand store

Ø  Revenue models: Product sales, subscriptions, drop shipping

Module 2: Business Idea & Market Research

Ø  Market research techniques (Customer personas, Competitor analysis, Trend analysis)

Ø  Product-market fit

Ø  Pricing strategy fundamentals

Module 3: eCommerce Business setup & Planning.

Ø  Business Model creation (Pricing strategies: cost-plus, value-based, competitive)

Ø  Creating an e-commerce business plan

Ø  Cost structure & profit margins

Ø  Capacity building (Human resources)

Ø  Business registration & legal requirements/Taxes/Intellectual property & branding

Ø  Policies (Privacy policy, Refund & return policy, Terms & conditions)

Ø  E-Commerce Platforms & Technology Stack:

·         E-commerce platforms (Shopify, WooCommerce, Magento, Marketplaces (Amazon, Etsy, eBay)

·         Domain & hosting basics

·         Payment gateways & checkout systems

·         Security (SSL, fraud prevention)

·         Mobile commerce & UX basics

Module 4: Digital Marketing for E-Commerce & Customer engagement

Ø  Customer acquisition channels

Ø  Content creation.

Ø  Paid advertising (Google Ads, Facebook & Instagram Ads, Social commerce, Influencer marketing, word of mouth, etc.)

Ø  Customer lifecycle & retention strategies

Ø  Email marketing (Welcome email, abandoned cart emails, post-purchase follow-ups)

Ø  SMS & WhatsApp marketing

Ø  Loyalty & referral programs

Ø  Customer support & CRM

Module 5: Analytics, KPIs & Performance Tracking

Ø  Key e-commerce metrics:

·         Conversion rate

·         Average order value (AOV)

·         Customer acquisition cost (CAC)

·         Lifetime value (LTV)

Ø  Google Analytics basics

Ø  Sales & funnel analysis

Ø  Reporting & dashboards

Module 6: eCommerce Emerging Trends

Ø  AI & automation in e-commerce

Ø  Personalization & recommendation engine

Aspiring entrepreneurs, business owners, and professionals interested in e-commerce business development.