The program offers a unique opportunity for participants to gain a comprehensive view of how to turn digital challenges into growth and innovation opportunities, and to build robust, sustainable financial institutions that can adapt to fast changes in the digital world. It aims to achieve a set of strategic objectives that empower financial and banking leaders to drive digital transformation effectively and efficiently:

−Enable participants to craft a clear vision for digital transformation that aligns with the organization’s goals and future direction, and to map an integrated roadmap from the traditional model to the innovative digital model.
−Provide participants with tools to establish an organizational culture that encourages creativity and experimentation, and to adopt flexible ways of working that allow quick adaptation to technological changes.
−Develop the ability to redesign traditional business models and turn them into innovative digital models that achieve higher efficiency, lower costs, and added value for customers.
−Enhance understanding of the risks associated with digital transformation, including cybersecurity, data protection, and regulatory compliance, and develop effective risk management strategies.

Enable participants to build and manage strategic partnerships with fintech companies and technology providers, and to develop integrated ecosystems that boost competitiveness in the digital market.

The program covers a comprehensive set of strategic topics to help participants understand all aspects of digital transformation in the financial sector and apply them effectively, as follows:
1. Strategic vision for digital transformation
− Global digital transformation trends in the financial sector
− Building an integrated digital strategy for financial institutions
− Digital maturity models and organizational readiness assessment
2. Designing and developing the digital customer experience
− Design thinking approaches to develop financial services
− Enhancing the customer journey across digital channels
− Digital marketing strategies and behavioral analytics
3. Culture of innovation and organizational change
− Strategies to build a culture that supports innovation, and change management frameworks to accelerate digital transformation and reduce internal resistance
4. Cyber security and digital risk management
− Data and digital asset protection strategies, risk management frameworks in a changing digital environment, and regulatory compliance
5. New digital business models
− Designing and developing innovative business models that leverage digital technologies, and strategies for collaboration with fintech companies to boost competitiveness
6. Measuring digital transformation success
− Developing strategic KPIs to measure the impact of digital transformation initiatives on the business, and assessing return on investment in digital technologies

• General managers of electronic payment companies
•  Digital transformation and innovation managers in banks