This program explores user experience principles in digital payment systems, focusing on consumer behavior, usability, adoption barriers, and strategies to improve retention and engagement through effective UX design.
Enable participants to understand UX principles in digital payments, analyze user behavior, identify adoption barriers, and apply practical strategies to enhance usability, retention, and user engagement.
1. Introduction to UX and UX principles
2. Consumer behavior and decision influence in digital payments
3. Barriers to adoption and strategies to overcome them
4. Customer lifecycle management and retention strategies
5. Usability testing for payment interfaces
6. UX case studies in digital payments
7. Golden rules and best practices in UX
UX designers, product managers, fintech professionals, and digital payment stakeholders.